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Vers: Better in every way . . .
Without a doubt, the creation of any mass-produced product requires the use of resources and energy to manufacture, transport and manage throughout their useful lives – which resources, how much energy and the length of a ‘useful life’ are where big differences can be made to reduce the total impact that a product makes on the world. Could you craft a more beautiful, better sounding system with LESS impact to the environment at the same time? We thought so, and it’s been the driving passion behind Vers from day one – to be better in every way imaginable.
“My personal goal is to transcend the instrument” – Yo-Yo Ma, cellist

Ask anyone in the world of speaker design and they will tell you the #1 objective in developing a good sound enclosure is ‘rigidity’ – assuring that the enclosure itself does not resonate under pressure from the speaker and either add to or subtract from the natural, intended sound of the speakers themselves. A good sound enclosure is one that delivers sound clean, without affecting it in any way.

The wall thicknesses of a typical plastic iPod sound system are about 2 mm, allowing the plastic to easily flex and affect the sound you ultimately hear. Some plastic system manufacturers compensate for this by artificially adjusting the bass and treble; most do nothing at all. The walls of a Vers cabinet are 9.5 mm thick E0 MDF - a rigid, environmentally friendly wood fiber material preferred by most high-end speaker manufacturers. A Vers cabinet is more than 4 times thicker than its plastic counterparts. A rigid, acoustically neutral cabinet means a more accurate, natural delivery of the intended sound, allowing the music to ‘transcend’ the sound system.

“Wood is simply the most abundant, renewable material on the planet.” – Patrick Moore, co-founder of Greenpeace

The Eucalyptus and Pine wood stock chosen for MDF core of Vers comes from locally sourced and managed plantations near our factory; any trees that are harvested are replanted. Since it’s the wood fiber we’re after, the entire tree is used: trunk, roots, bark, branches and twigs – nothing goes to waste. The wood fiber production system is geared to handle smaller diameter stock typically less than 5 years old; no old growth, threatened or endangered wood materials are used anywhere in our process. Even our furniture-grade veneers are selected from among the most commonly available agricultural wood species on the planet. In the end, the wood used in a Vers system replaces 80% of what could have been plastic. When selected with care, wood is the most renewable material available.

The paper used in our packaging is 100% post-consumer recycled stock and nearly all of the internal plastic packaging, bags & wrapping have either been replaced with post-consumer paper or eliminated altogether. We’ve even done away with twist ties – over a mile of twist ties have been eliminated this year alone. Replacing the un-recyclable styrene foam packaging material typically found in consumer electronics packaging with recycled pulp paper has also allowed us to reduce the size of our boxes by about 12%. More boxes fit in a container, a warehouse or a truck, so less energy is required to transport each individual system. Lots of small choices can add up to a big difference in the end.

“It's clear that the economically-driven trend towards Class D amplifiers will have a significant positive effect on the environment.” – Wired Magazine

The heart of a Vers is it’s Class D amplifier, which is more energy efficient and produces a lot less waste heat than traditional Class AB amplifiers. During operation, a Class AB amp runs between 15% and 40% efficient; a Class D is typically 50% and 90% efficient. Whether you look at it as the same sound for less energy or more sound for the same energy, a Class D amp is a far more efficient alternative. Additionally, all Vers systems use switching-type power adaptors, which draw 30% less power than traditional non-switching adaptors under full load. When powered off, they draw up to 90% less energy. They cost more to produce, but are worth it in the larger picture; more sound for less energy is a good thing.

“In addition to increasing the amount of e-waste that is recycled, we should also look at designing products in smarter ways.” – Bart Gordon, Senator D-TN
According to the EPA, over 2 million tons of electronics products will be retired this year; less than 10% will be recycled, leaving 1.6 million tons to end up in landfills. Our strategy to address this future challenge is to make better material and component choices up front, but plan for the worst case by eliminating any and all toxic materials as well. As part of this goal, all Vers systems are 100% RoHS (Reduction of Hazardous Substances) compliant, meaning there is no Lead, Mercury, Cadmium, Hexavalent chromium, Polybrominated biphenyls or Polybrominated diphenyl ether in any of our systems. Our E0 MDF has no added formaldehyde and we use natural lignin-based wood adhesives throughout the wood assembly process. Even our plastic components are PVC and BFR-free. The elimination of toxic chemical isn’t required by any law in the US, its just part of mission of making our systems better - better for you and better for our craftsmen to work with, too.
“Good is the enemy of great” - Voltaire

In our view, no product is truly ‘green’. Any manufactured product requires energy and resources to produce, transport and operate through out their entire life cycle. While ‘green’ is the all-important guiding vision, ‘less brown’ are all of the 100’s of small steps made along the way that get you there. Making a more environmentally sustainable system is neither easy nor free; lots of trade offs and compromises need to be considered. There is plenty of work for us to do still; we have only scratched the surface on sustainable product development. We’re currently planning our carbon neutrality strategy and are exploring links up with key partners to help build on our sustainability commitment.

Check back from time to time to see how we are doing and as always, we welcome your comments!

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